Case Studies | Corporate IT Management (CIM) | Gndec Helper

Using Network Computers to reduce the total cost of ownership

• A network computer is an inexpensive personal computer designed for a centrally-managed network -- that is, data are stored and updated on a network server -- and lacks a disk drive, CD-ROM drive or expansion slots.
• Total Cost of Ownership (TCO) is used to represent how much it actually costs to own a PC, server, or any combination of hardware system or devices.
• The idea behind network computers is that many users who are connected to a network don't need all the computer power they get from a typical personal computer. 
• A network computer offers the following advantages: lower production costs, and lower operating costs and quiet operation.
• This reduced total cost of ownership (TCO) makes this kind of computer very popular among corporations.
• One of the strongest arguments behind network computers is that they reduce the total cost of ownership (TCO)-- not only because the machines themselves are less expensive than PCs, but also because network computers can be administered and updated from a central network server.
• Network computer reduces the TCO in following ways:-

1. Sharing devices such as printers saves money
2. Site (software) licences are likely to be cheaper than buying several standalone licences.
3. Files can easily be shared between users.
4. Data is easy to backup as all the data is stored on the file server.
5. Network users can communicate by email and instant messenger.

           

Computer Virus (Melissa Virus)

• The Melissa virus is a macro virus that was spread through email attachments in 1999. It was originally contained within a Microsoft Word file that, once opened, emailed the virus to 50 addresses within the victim’s address book. Although the original Melissa had no malicious payload, variants soon appeared that could delete or destroy Microsoft Excel documents.
  The Melissa virus may also be known as Mailissa, Simpsons, Kwyjibo or Kwejeebo.
• The original Melissa increased the overall burden on email servers every time it infected a new user and eventually resulted in server overload, turning Melissa into a denial of service (DOS) attack. Most of the damages associated with Melissa were the result of lost productivity while email servers were down.
  Several sources reported that the designer of the virus, David Smith, named Melissa after a Miami stripper he admired.

   

Falling at the final hurdle (How Nokia got acquired by Microsoft?)

About Nokia

Nokia Corporation was founded in 1865 in Finland. The company was formally known as Nordic Mobile Telephone (NMT). The company name was changed to Nokia in 1871. They built the first international mobile phone in 1981 and this marked the beginning of the mobile era.

The Rise of Nokia, Connecting People

· Nokia phone was used in 1991 for making the first GSM call.

· In 1992, they launched Nokia 1101, the first GSM handset which became an instant hit.

· In 1988, Nokia became the world leader in mobile phones.

Marketing Strategy

· Nokia’s Marketing share grew to 74% in March 2006 from 61.5%in October 2005.

· In the color phone category, market share jumped to 59.3% from 40.9%.

The Fall of Nokia

Nokia used to own a large portion of market of smartphone before the iPhone came out in market in 2007. Their refusal to change and learn new things lost their survival and this ultimately leaded to their demise.

It used to be the leader in its market whereas Samsung was nowhere to be seen. But, Samsung made the move at the right time and gained the success.

What Went Wrong?

The pioneer brand failed to respond to the completely changed smartphones with full touchscreen and application based operating system. The years passed and they didn’t keep up with the expectation of people and the consumers shifted.

They remained their focus on the Symbian series. Until 2011, company didn’t make the leap of faith onto the Windows phone and due to their slow response they suffered such demise.

· Nokia got acquired by Microsoft in 2013.

And as we conclude, we look forward to the statement made by Stephen Elop, Nokia’s CEO in his speech when Nokia got acquired by Microsoft that “we didn’t do anything wrong, but somehow, we lost”. And, as far as the parameters on which success is measured, he was right somewhere that they didn’t do anything wrong, it’s just that they were unable to adapt the change at the right time and so, lost.

The unwillingness to embrace the needed marketing change when required was probably the main cause that turned these brands down. One needs to think and act holistically for growing the brand with time otherwise, if you don’t change, you will definitely get removed from the competition.