Q) How can ICT help in market research for Crops.
Answer:
-The agriculture market size and its reach have increased manifold over the years due to linkages with distant and overseas markets.
-Farmers are using various ICT platforms viz. mobiles, web-portals, information kiosks, e-markets, etc for marketing their produce.
i) ICT platform adds market knowledge and give farmer greater confidence in understanding the demand and enhance ability to the control production and manage supply chains.
ii) It also helps farmers to deal directly with large wholesalers or traders or directly with the processors rather than small-scale intermediaries.
iii) ICT platforms assist in developing a broader network of contacts which helps in making better decision regarding transportation and logistics, price and location, supply and demand and cheaper access to inputs.
No comments:
Post a Comment